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    Showing posts with label ideas. Show all posts
    Showing posts with label ideas. Show all posts

    Tuesday, March 24, 2009

    Jamie Oliver's Recipease




    Uber-packaging site Dieline has gotten their paws on Jamie Oliver's latest attempt to make british food edible. JK brits.

    The more official release states "Recipease, a new concept in UK retail, is a chain of food stores where shoppers can prepare meals in store under the guidance of professional chefs. Like many of his television shows, the stores are designed to inspire more people to take an interest in food and cooking."

    Jamie's new food and kitchen shop aims to help anyone learn to cook and make food. Its also quite on trend as far as convenient pre-made / ready-to-assemble food, with a twist of its own in stand-alone retail location. JO is quite popular in the UK and US, interesting to see how this shakes out.

    Will G Ramsey or other celebu-chefs follow suit? Touche Bobby Flay!

    Recipease

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    Tuesday, March 03, 2009

    Microsoft's Vision of the Future

    <a href="http://video.msn.com/?mkt=en-GB&amp;playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&amp;showPlaylist=true&amp;from=shared" target="_new" title="Future Vision Montage">Video: Future Vision Montage</a>

    Sometimes to create the future you need to take a mental leap and work backwards. This highly edited and slick production from Microsoft gives us some hope that the software giant is well-suited to lead us to a grander place.

    IstartedSomething

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    Sunday, January 25, 2009

    Stories Move Us




    Look familiar?

    Nike has always been open to focusing on the little things. That means bringing to human side of life to light. Human interest is what really captivates and moves us, not just technology, perceived value or other less than motivating product attributes that are commodities in today's day and age. These Nike dunks pay homage to Michael J Foxx who played as Scott Howard with the Beacon Town Basketball Team Beavers. Thats Teen Wolf for those youngsters or deep thinkers among us.

    Sure there are time and places to be so literal, but this is brilliant acknowledgment of the cult classic movie Teen Wolf that will surely tug on nostalgic heart strings a bit. Nike's ability to take leaps in the name of culture create a curation-like role consumers crave. Dare i say few other brands can insert themselves into the saliency of culture with the tactfulness of Nike. Why dont more brands acknowledge pop history?



    AirWolf

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    Wednesday, November 05, 2008

    iPhone's Impact on the Election


    Finally a free moment!

    Time to get back to expressing my curiosity through this blog too!

    As i watched the world react to the historic election last night, I couldn't help but think about the impact on the iPhone on our daily coverage. You know the election.

    Some have been in play for months, but everyone is touting this touchscreen business on their analysis.

    Clearly an influence of the iphone? Do we really need this new interface, when its someone behind the screens pulling it up in most of the cases anyways? Or is it a sign of the times and our orientation towards visual user interfaces?

    Either way it looks like they are playing with a giant iphone to me

    score one for jobs...

    Read more...

    Monday, August 18, 2008

    The Disturbia of Suburbia


    I just read an incredibly interesting and robust discussion on Freakonomics about the future of a uniquely American infrastructure, our suburbs.

    Quite a few hot topics have made the out-dated infrastructure quite the conversation piece ranging from rising oil costs, to increased sourcing materials, to population shifts with over half of societies now living in urban areas. Lets not forget immigration nor the housing market either.

    Freakonomics then asked a group of very smart folks "What will U.S. suburbs look like in 40 years?"

    Granted these are projections and the answers ranged from apocalyptic to utopian:

    James Kunstler - “The suburbs have three destinies, none of them exclusive: as materials salvage, as slums, and as ruins.” Our structure requires an infinite supply of cheap energy to function and is now in the middle of a global energy crisis. We have "poured a half-century of our national wealth into a living arrangement with no future". Our focus is too auto-laden, and we must realize that alternative fuels will ween us off the interstates and automobiles that dominate our culture.

    Thomas E. Antus - “To pay for the expanded services taxes will also increase exponentially to the point where individual pay checks are made payable to the government and deposited directly in the general treasury.” Interesting notion on expansive role of government in basic utilities. I dont quite see things becoming so china-like but, he also touches on the notion of large mega-regions and NYC stretching from Philly and all of New Jersey. Richard Florida has touched on this in his new book.

    Jan Brueckner - “If [gentrification] continues in a significant way, large numbers of suburban households looking for urban stimulation may end up switching places with minority central-city dwellers, stirring the ethnic pot in both places.” Not so sure about this one but, race is a big factor here. "Suburbanization has shown a white bias, with most minority households yet to acquire their nice house in the suburbs. Some of this difference may reflect a history of housing-market discrimination, but lower suburbanization by minorities is mainly a result of lower incomes. As the black and Hispanic middle classes continue to grow and get richer, they are likely to follow the same suburbanization path as white households before them, restrained somewhat by higher gas prices." Suburbs might continue to diversify as ethnic groups' clout continues to grow.

    Gary J. Gates - “The Will and Grace version of gay America — urban, wealthy, and white — is starting to look a bit dated.” Very true. They look like each and everyone one of us and do they necessarily want to do the crowded city bit? They probably enjoy fences and yards like the rest of us. Alternative orientations are going to be more visible, more suburban, less likely to be white.

    John Archer - “Suburbia will be flexible, it will be smarter, and it will be hybrid.” I found this one of the most optimistic, and true. The suburb is becoming a "hybrid place that melds desirable traits of city living (activity, diversity) while still maintaining allegiance to primary suburban ideals of selfhood and domesticity (and, one might add, consumption)". I see this most attainable given the investments already within the current infrastructure.

    Alan Berube -“in 40 years perhaps we’ll get beyond our fixation with “the suburbs” (love them or hate them) and develop a richer vocabulary for what lies beyond the city limits.” I love this, maybe because much of strategic work is really context. And it pisses me off when we drive through connecticut and each town bleeds into the next. Cant we agree its really one big sprawling town? He too sees new hybrid forms in transportation structure, demographic influx, and governance.

    Lawrence C. Levy - “It depends — on how smart and bold we are willing to be.” Oh smart, but he is author on here, maybe he gets the reservation. "A cycle of survival and renewal that will save the suburb from itself. If the federal government reduces incentives for sprawl (by shifting funds from highway building, for instance, to mass transit or to sewer construction necessary for “densifying” suburbs), the so-called “smart growth” movement will hasten and spread deeper into suburbia." Levy really hits the nail on the head, in that the largest challenge is our want and ability to be agents of change.

    Our infrastructure encourages excess and sprawl, and until our collective consciousness is more omnipresent than its current reactionary state, we will continue to deal with the side-effects such as congestion and pollution. The conversation is exciting in that we seem to already be aware of the challenges and working towards solutions. Worth a read or two.

    Suburban Story

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    Monday, June 30, 2008

    Innovation Impact 3x - Walmart's Milk Solution


    Heads up to Core77 for bringing this NYtimes article to my attention.

    The NYtimes has a great article on the impact of rising resource costs and its subsequent influence on innovation. Walmart, wanted to change its milk system. It came up with a fantastic design solution to a mass-product/problem, is eco-friendly, and relies on smart design to impact both the consumer and the business.

    Excerpt from Core77 & NYtimes: “Introduced by Sam's Club last November, the cardboard and plastic can be recycled, it eliminates the need to maintain and wash milk crates and reduces the typical number of weekly deliveries from 4-5 trips down to 2.

    The redesign of the gallon milk jug, experts say, is an example of the changes likely to play out in the American economy over the next two decades. In an era of soaring global demand and higher costs for energy and materials, virtually every aspect of the economy needs to be re-examined, they say, and many products must be redesigned for greater efficiency.

    Sam's Club who estimate this method of shipping has reduced labor by half and water usage by 60-70 percent. Sam's Club can now store 224 gallons of milk in a cooler that used to hold 80.”

    This article got me thinking about what great innovation is. I think it can be broken into 3 more digestible areas, but i see this a fantastic example of what innovation should be. 1) the coming redesign of the American Economy and infrastructure due to the soaring costs of materials, 2) heightened importance of design, 3) impact of proper innovation


    1)The Market (American Economy)
    American Economy and other established nations face extraordinary challenges based on the current power and fuel infrastructure. This design solution has an instant impact that ripples across the broader market (the business, the transportation, the storage, the manpower). True innovation changes the market it plays in. There will be enormous opportunity to redesign the American Economy and its infrastructure due to the cost and availability of materials. Material sourcing could be HUGE!

    2)The Consumer (Design impacts Consumption)
    The consumer pretty much dictates trends, and developments these days. I would argue they brought about the whole design bit, given how they invest their values in the products they like, hoping they reflect emotions and beliefs they have. Sounds like the design is more family and fridge-friendly. Consumers are often slow to change, but this is where businesses and brands can lead. Plus the new design is a way to stand-out for those premium-mom types. Who wouldn't want to help the environment? Here design could potentially impact consumption habits, which is game-changing.

    3)The Brand (Proper Innovation builds the brand too)
    Lastly, proper innovation is one that encompasses the consumer, the business and the brand. Benefiting all groups, helps to establish the brand as a leader environmentally and fiscally. This is something unique to Walmart and there particular challenges. This reminds me a bit of Target and their pill holder redesign. Walmart really should try and play up the brand bit here, to get all they can from it. The more they can do to connect with the consumer, the more they can make consumers care about the behind-the-scene process/sourcing which seems to be a growing trend in the food world.

    Very cool design solution to a business problem; It wasn't necessarily a consumer problem, but this innovation really stretched all three and when done right, looks to be spot on.

    Ultimately this got me thinking about all the common everyday objects in need of efficient-design innovation.....


    Core77

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    Thursday, June 26, 2008

    Brand Hosts and Reincarnation - Nau 2.0


    Nau, a clothing company which mixed high-fashion with high sustainability and regard for the environment underwent a metamorphosis as of late. The products were highly tailored and often made of recycled goods. It was even dubbed "Prada meets Patagonia".

    First it launched, wasn't that successful, but garnered much praise and following.

    Then it folded.

    Now it has been acquired and will be relaunched.

    Treehugger, has an in-depth article looking at the rebirth of the beloved brand. Distribution will apparently be more widespreadm including wholesale. This was apparently severely limiting growth, by being too niche and relying on the brands few boutique outposts (brands usually get distribution wholesale before launching their own channels). Fatal mistake! The brand had a few sustainability and philanthropy programs which may or may not continue. Also apparently revenue was off the charts during the 50% off sales, even more so than regular sales. That might beg to a too high of a premium pricing. But the brand is widely known, or so it states, for its influence amongst the broader outdoor market.

    Certainly acquisitions aren't new and Its nice that it is coming back, but it begs a few questions:

    - Is Nau really being incarnated or is it a different brand?
    Horny Toad apparently stepped in and purchased the assets. While the brand is different, they do share some ideals. Its quite interesting to see the brand acting in a "big brother" capacity. Could we see more like-minded brands operating together in the future? Probably not if they aren't connected financially, but its an interesting notion.

    -Can a brand's philosophy be bigger than a "brand" itself?
    Nau failed for a reason, but remained popular based on its innovative and blend of outdoor-urban sensibilities. While there is some baggage with the purchase, it seems that HT is in fact accepting the ideals of a more popular company. This is to interpret that a brand's essence can define a brand more so than the brand itself? It really beckons towards strictly the strengths of the emotional equities of the brand. Consumers are ultimately more motivated by emotional values than the functions of products themselves. Or are they? A brand encompasses everything facing-forward about a company from products, to image to dialect. So what are the consumers connecting with? In this case its outdoor activity or urban sensibility. And experiences are certain bigger than brands themselves, and lend themselves most to creating emotional equity. Its difficult to pinpoint, but Nau seems to be perfectly balanced to deliver on style and substance. It's an ideal situation for HT, to take on a brand whose emotional equities outweigh the pull of its actual products. But it still has to sell the products come sunset.

    -Is it possible to be a brand "host"?
    This is the question which first popped in my head upon hearing this. Can brands curate other brands (not in the sub-brand type of way)? Is HT taking Nau on as a separate entity? Only time will tell. Many brands have swallowed others over time, but have brands "presented" other brands? Collaborations in the streetwear scene come to mind, with one brands almost always living off the other's coattails. It's a somewhat parasitic relationship. But it begs me to look at the inter-brand relationships. Is the connection via consumer values? Or is it brand values? Which matters more?

    Ultimately it may not matter. Consumers invest their values through the products they buy, and if a corporation doesn't reflect it, they simply go elsewhere. Nau is living due to the overwhelming resonance of consumer values. The true test will be if consumer's behaviors actually match their stated values. In this case it seems potentially that distribution was truly limiting this; but will the masses care? Almost as important is the manner in which HT presents Nau, being the new curator and torch bearer. Consumer behavior didnt match consumer values. HT bought a brand based on its values and must live up to consumer's expectations by allowing the values to breathe.

    Nau

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    Friday, April 18, 2008

    Lifefilter Links 4.14.08 - 4.18.08

    Lifefilter's Links for w/o April 14th:



    Fiji Water to Go Carbon Negative
    Fiji Water has just announced its going to not only reduce its environ-footprint, but through renewable energy products reduce carbon in the air. Finally a company gets it right!

    The New News Process
    Jeff Jarvis has a great article on the new ecosystem of news publishing; changing from a press-centric to proactive consumer model.

    iPhone Gets a Visual Search Engine
    Google may finally have a run for its money. A visual search (already available in Japan), is coming to the iPhone to let us track the things that dazzle us.

    Packaging Goodness
    Can a package be virtuous? Ya know, like you and me? TheDieLine debates.

    Wine by the Tube
    I can’t help to think it looks like makeup, but apparently wine samples in tubes are the latest and greatest. First the cork, now this!

    Sneaker Vending Machine
    Onisuka Tiger has created the world’s first vending machine filled with shoes, and is taking it on a national tour of the UK. Hello Nike isn’t this your territory?

    Muxtape
    Remember the mixtape, the most perfect gift for anyone, anytime. Muxtape brings it back in a digitally friendly format.

    The NYC Farm
    New York Magazine asked 4 architects to create buildings for land on Canal and Varick. See their concepts.

    Oakley’s Red Camera Prototypes
    Oakley’s innovative Red Camera division continues to pump out HD pro-grade consumer cameras. Calling all movie directors.

    Raw Chocolate
    A new artisan chocolate aims at preserving the raw vitality of things like electrolytes and anti-oxidants through a low-heat creation process.

    The Endangered Record Store
    This may come as no surprise, but everyone’s favorite aural curator is going the way of the dinosaur. Be afraid.

    Accenture’s Television in Transition report
    In an interesting consumer report asked consumers about TV, and surprise – they listed commercials as the worst part of Live TV. What can advertisers do before they lose their audience?

    Best Margaritas in Midtown
    Glorious weather means good times to be had outside. Gridskipper tells us about a few hotspots for sippin on Margaritas.

    Read more...

    Wednesday, April 02, 2008

    Nike Virtual Sports Spray



    Nike's innovation group seems to be on fire! First Sparq and now this. Word and images are surfacing about a vitrual spray, that glows in the dark, and allows you to create your own lines for nightplay. You can color court outlines, the ball, players, anything and be ready to play. The paint disappears after two hours. No word if this is environmentally friendly or not. Apparently it was developed by Nike with designer Pierre Haulot. Very innovative way to take the game late at night. I for one can see some great beach games here.

    viahighsnobiety

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    Tuesday, April 01, 2008

    Living the ALife



    InquiringMind Magazine has a behind the scenes peek at one of the original NYC streetbrands, ALIFE. ALife has been a truly original brand, establishing itself through mainly footwear and growing the brand to a global conglomerate. Their followers are nothing short of rabid, as I can attest to standing for almost 3 hours with 60+ folks for a red/flourescent green t-shirt down on Rivington. InquiringMind has an extremely candid and open conversation with its founders, Rob, Arnaud & Matt. They let loose on their creative backgrounds in graffiti, professional deathshifts of business and advertising, and how their love of brands developed into Alife. The guys take the time to discuss their thoughts on the overplayed art/street movement, which brands can step to them, who else could do a worthy collabo with Levi's. Hint: Ego plays a big role in this discussion. With that being said, its great to see the mindset and motivations of major streetwear players. They even give us a hint of where the scene might go next. All you kids thinking of creating the next big hit, take a read and see what you are up against. It might make you think twice.

    ALifestyleLikeNoOther

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    Monday, March 24, 2008

    ProActiv Vends


    I completely forgot about this till today. When out in CA, i saw this brilliant take on vending machines. Im not obsessed with them or anything like that, but i find some satisfaction in a machine servicing a product without having to ask a clerk to grab it or searching the aisles incessantly. And i haven't even been to Japan yet, where apparently you can buy anything next to a car in a machine.

    Pro-Activ has these great vending machines scattered about (the country?). Super smart. This not only cuts out a frustrating over-the-phone experience, but also gives the consumer a chance to buy directly. This supercedes even something like the king of easy, web sales has owned. What better place to put this than at the mall, the habitual long-time hangout of teenagers and young folks? Very nice to see some smart thinking around consumer needs within their current lifestyle. I give this sales model a thumbs up on technology, thumbs up on placement, and a big high five on the direct to consumer distribution.

    Lvhrd has a great post on the black market economy of Proactiv right here

    Read more...

    Wednesday, March 12, 2008

    The Watch

    Im coming to the slow realization that my occupation allows for little time to blog...or anything else for that matter. So i will have to cede any thoughts of my own for some from other sources. A few things of interest on the intranets for your inspiration.

    Magnetic Pushpin Cushin - Seems to turn magnets and pushpins on a sphere. Fix them to any surface and leave messages to your hearts content.

    The future of web tech? - Seems Google may almost be dead in its tracks if new semantic web searches come to fruition. Semantics embed information in practically everything to make greater associations simpler and faster. Think Mash-ups without having to create some weird program...

    Best of Lifehacker - Organize your life to actually be productive for once.

    PSFK Conference - Will be in attendance with a co-worker. Anyone fancy a hello? Lineup looks good as always.

    Krups Heineken Review - This is the future ladies and gents! Personalized brews and drinks in your own home. Probably will be one size fits all machine for coffee to soda to Gatorade. Dear Heineken, please send me one!

    Facebook matches blood donors - Finally something worthy for social networking.

    Apple's Design Process - Some insight into the process Apple's creators go through for new product concepts. HA! I know a company that does twice as many...

    Japanese Schoolgirl Watch - Weird but futuristically advanced. The chart topping voice is synthesized yet grabs the kids like idol. Who knew Britney would be replaced by a robot?

    Lenticular Clouds - Via Designverb - Cant forget mother nature can we? I sure do miss her in this jungle. These are just awesome.

    Read more...

    Thursday, January 17, 2008

    Van's Finger Fracture





    All hail Advergaming. Vans has created a nifty videogame for the iphone that is part advertising, part casual game, and all smart. Decorate your rider with real-life Van's Models. Participate in a worldwide leader board. It implements a touch screen to do tricks, think of the mini finger boards 2.0. Which makes for intuitive control. Great use of media here. Rumor has it, its from a Miami Ad School Grad. All you early adopting Mac-heads pick this one up.
    KickFlip Fakie

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    Wednesday, January 16, 2008

    Clean Sneakers - Jason Markk



    Product Alert!


    Cool Hunting just reminded me about a Staple Design(ed) Limited Edition version of ths. Who needs sneaker cleaner? Well prepare to have your mind blown away sneakerheads. This product works and the design is top notch. Get yours if you want your kick game right.

    CleanClean

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    Monday, January 14, 2008

    Location-Based Coffee


    Location based software has blown up recently. Going beyond GPS, the web has championed a whole new era of twitter's, Dopplr's and more.

    Apple looks to change retail with a location-based Starbucks partnership. A quickpay system, allows consumers to customize and purchase their coffee from their iPhone, thanks to a special software system that recognizes when iPhones are in proximity.

    Can it save Starbucks from being the neighborhood office? Probably not.. Can it save it from McDonald's coffee attack? Probably not either, but its a fancy way to up convenience while incorporating technology.

    If the future has more of this sign me up!
    QuickOrder

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    Tuesday, November 06, 2007

    A PC-less Society?



    The AP, god bless em, finds more trend nuggets than most attribute to them. Hiroko Tabuchi, recently wrote about how PCs are losing their relevance in Japan. Younger generations are apparently choosing to spend money on electronics and digitals that aren't PCs.

    According to Hiroko, "The PC's role in Japanese homes is diminishing, as its once-awesome monopoly on processing power is encroached by gadgets such as smart phones that act like pocket-size computers, advanced Internet-connected game consoles, digital video recorders with terabytes of memory.

    Japan's PC market is already shrinking, leading analysts to wonder whether Japan will become the first major market to see a decline in personal computer use some 25 years after it revolutionized household electronics — and whether this could be the picture of things to come in other countries."


    Analysts seem to think that the cell phones and consoles are stealing the thunder. Consumers now download music straight to their phones instead of computers and choose to read emails over their phones on the go versus a home office. Digital tv's have built in hard drives and movies can be downloaded to an ipod or tv.

    So everyone says the PC is dead, but really i see this as the re-birth of the PC, due in part to three things:

    1. Change in consumer behavior
    2. Change in global trends
    3. Change in retail market

    1. Consumers want to access information anywhere. Cause you can't lug your pc to the library and back.

    2. Global connectivity has a created a flat world where we pull information from virtually anywhere Global markets actually rely on technology more than ever, increasing the need for PCs or PC-like systems in more aspects of our lives.

    3. Retail is now direct to consumer, eliminating storefronts are service centers. The longtail theory exists on the ability to have mass categories of brands based on directly on consumer purchase desire. Consumers want choice without excessive hoops.


    PCs are becoming democratic and incorporated into everything. RFIDs track clothing and proximities, mp3 players are built into sunglasses and ads are tailored to our purchase habits on game consoles and in the games themselves. The PC is becoming localized to its specific channel. I want my mobile phone to update when i enter Charlotte Speedway with the latest race day information. Look at the iPod and Starbucks relationship for localized content downloads with a cup of joe.

    Companies like Google have smartly realized that the PC can exist without the PC. Its the structure and use of technology that we rely on, not necessarily the box. Incorporating the PC into clothing, food, and other aspects of consumer behavior won't kill it, but redefine what computing is. Right now the phone is a natural conduit that will be dominate for awhile. That will change as more technologies are implemented and attack what the phone does best. Apple could surely cram an OS into that ipod but then that would hurt Mac sales....

    The PC is still required for certain things and will for some time. Its role will become split into other areas but the idea of 'computing' will become more intertwined with 'living'. Dare i argue that it hasn't already?

    Sales of actual PC's may be down, but i could bet that technology that uses PC-like systems is actually rising.


    MinusPC

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    Monday, October 22, 2007

    Google's Disruptive Game Plan




    All this speak of branded utility these days, but this one missed a lot of mentions. Google's 411 service launched with not that much fanfare.
    Google started Goog-411 from Google Labs today which is a free telephone based information service aimed at again routing another service through the Google search parameters. TechCrunch states that "About 2.6 billion 411 calls are made in the U.S. each year, and it is a $7 billion/year market."

    The product is completely voice automated, leading to some efficiency problems but really a small price to pay considering the charges most people are hit up with when using a live operator. Of course it ties into Google Maps, making it somewhat irrelevant to those with a nearby internet connection and some type of mobile computing device.

    Microsoft recently purchased a pay-for-service 411 service as well, but it looks as if these freebie models will probably own share in a few years. Google has a great premise on their hands, furthering the democracy of information as it spirals to freeness. It seems data and information are destined to be open in the future, just look at the riot going on with the music industry. Services are being completely destroyed as the generators are choosing to directly sell or give away their content. In this case Google, disrupts the current phone system, albeit its for the better.

    My theory is that disruptive services such as this are actually easier to establish in a static market. Certainly makes standout communications including advertising's job easier. On the other hand, utilities and phone services in particular are somewhat resistant to change as a herd mentality is predominant. Should be interesting to see how long it takes for another service to be rewritten through the internet. Should be just a matter of time...Note this merits further conversation, but im trying to actually post on this space. So maybe another time and place..

    GoogIt

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    Wednesday, September 19, 2007

    Color Hunter


    Ever found yourself trying to match colors to a photo in photoshop?

    Color Hunter is a no frills program that creates color palettes from images on the web such as flickr. Looks like they did a nice one on our Sapporo Kicks we created for the 'Design the Night' campaign a few years back. Sorry the shoes aren't for sale. Apparently DJ AM owns them now.
    TrueColors

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    Wednesday, August 29, 2007

    Vice's Colt 45 Bag + Comic Adventures


    Vice is without a doubt one of the most irreverent and cherished magazines out there today. Vice is that guy that really doesn't give a f$%k. They say what everyone is thinking but is afraid to, traveling to the places you are told to avoid, and other general badass types of things. I had the privilege of chatting with the Vice folks last week, and got hooked up with some schwag including the latest issue of Vice Magazine. While the magazine was the original media vehicle, it now extends to ViceTV, music, and video content. Each platform is true to the brand's (dare i say corporation's) root which is incredulous considering how massive it is. Or is it? Vice has never really wavered in terms of street cred despite going from a freely-distributed zine to a multi-platform self-funded global publishing empire.

    Ok enough of the Vice-hyping jazz. The latest issue has some very cool things if you actually got your hands on it. A paperbag branded with colt 45 allows you to cover your bag in true "brown-bag style" just like all the homies who like to kick it incognito. Smart smart smart. The coolest thing about drinking 40's are the stylish brown bags, and not swilling that malt liquor. The bags could potentially cover everything from sodas to your Corona. All done on the cheap...well done colt, well done. Anyone who reads the mag knows Colt 45 has a relationship with Vice, so maybe its not so much of a surprise; but inside the bag is a colt45 comic book by various artists chronicling the adventures of the brand. Do I smell a scion here? I'm on the fence, when people refer to Pabst as authentic, but Colt 45 has been around the block and i think they realize they do have cache with a different audience than 20 years ago. Is colt 45 the next Pabst?

    CorporateVice

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    Monday, August 27, 2007

    The Whole Food's Beer Room: MMMMM


    The Whole Foods experimental juggernaut rolls on! Down at the Houston Street location a "beer room" has opened with over 200 international and domestic beers and six local beers on tap. But you can't drink at the bar they have in the store.....You can sell it, but you can't drink it...TRAGIC!! The nice touch is that you can fill up growlers (1/2 gallon) to take home, to minimize environmental impact. Gridskipper keenly notes "It's like they took Trader Joe's idea for the wine shop and turned it into something actually cool and useful." Supposedly beer workshops are the next step. Homebrew anyone?
    WholyBeerBatman!

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