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    Monday, January 14, 2008

    Location-Based Coffee

    Location based software has blown up recently. Going beyond GPS, the web has championed a whole new era of twitter's, Dopplr's and more.

    Apple looks to change retail with a location-based Starbucks partnership. A quickpay system, allows consumers to customize and purchase their coffee from their iPhone, thanks to a special software system that recognizes when iPhones are in proximity.

    Can it save Starbucks from being the neighborhood office? Probably not.. Can it save it from McDonald's coffee attack? Probably not either, but its a fancy way to up convenience while incorporating technology.

    If the future has more of this sign me up!


    Jen, writer Membership Millionaire 10:11 AM  

    Starbucks and Apple? It sounds like a match made in heaven. I'm not too surprised by this partnership though because I've always thought these two companies have similar values. It would be interesting to see how far this goes and how many people actually make use of the service. My guess is probably a whole lot. Truly an exciting move for both!



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