Location based software has blown up recently. Going beyond GPS, the web has championed a whole new era of twitter's, Dopplr's and more.
Apple looks to change retail with a location-based Starbucks partnership. A quickpay system, allows consumers to customize and purchase their coffee from their iPhone, thanks to a special software system that recognizes when iPhones are in proximity.
Can it save Starbucks from being the neighborhood office? Probably not.. Can it save it from McDonald's coffee attack? Probably not either, but its a fancy way to up convenience while incorporating technology.
If the future has more of this sign me up!