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    Showing posts with label observation. Show all posts
    Showing posts with label observation. Show all posts

    Monday, June 29, 2009

    Hiatus

    By all observations those of you who might visit this page occasionally have probably noticed my posting has dropped off. Quite dramatically. This is for a number of reasons, the largest being that after years of relentless posting my creative outlets have felt a bit forced. Fatigue is a petty, yet honestly true factor in why this space is less of an daily inspiration source. My work is engaging my creative juices in ways that dont leave much free time anymore. This space isn't disappearing yet; but i'm taking some time to figure how to rejuvenate it. or evolve it. Whatever it might be.

    If you really want to keep up with me the best place is on twitter, http://twitter.com/Lifefilter . Its my simple 2-cents, raw and uncensored. Much easier than posting links and formulating thoughts.

    Tweet Tweet

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    Monday, February 23, 2009

    Wikipedia Band Names - A Social Viral observation



    So everywhere i go i hear about the social virtues of media and how cool it is to do viral work. Personally i hate the term viral. Its beyond contrived, its just a bad misnomer. Its not some replication bit we cant control, its something humans pass onto each other. Sort like being social....Humans are social, media isnt.

    Lesson done. I saw this funny social experiment on Buzzfeed. It states a rather humorous and interesting method to create a new band name and create an album cover.

    Go to “Wikipedia.” Hit “random” and the first article you get is the name of your band. Then go to “Random Quotations” and the last four or five words of the very last quote of the page is the title of your first album. Then, go to Flickr and click on “Explore the Last Seven Days” and the third picture, no matter what it is, will be your album cover.

    Gwyther Irwin was my name, pretty badass no doubt. Ive always had a thing for the origin of band names, and while this takes the symbolics out of it, it adds some much needed hilarity.

    NameYourBand

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    Monday, January 26, 2009

    More Play Please


    "Researchers reported on Monday that a growing trend of curbing free time at school may lead to unruly classrooms and rob youngsters of needed exercise and an important chance to socialize."

    I live near two schools and school behavior fascinates me as it infiltrates our neighborhood. From the hangout corner tribes, to the not exactly awkward-free process for entering school entrance everyday. What i do see is a complete lack emphasis on exercise and socializing. Kids will prolong entering to have that social period into the first bell's ring. Given how far and competitive academics are progressing, its no wonder it take longer.

    Energy and Creativity are probably the two biggest benefits of physical activity and the socio-psycho inputs of social situations.

    Why cant our schools foster innovation? Some do. But why do we restrict this?

    And I wonder if this is applicable to adults as well? Few labor positions are built around socializing and physical activity. Maybe the modern agency? But how could we do better




    Recess

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    Thursday, January 15, 2009

    This should never happen






    Despite many brands viewing logos as disposable, I think this represents a reason as to why it matters. Brand wranglers, please wake up at the wheel and differentiate your logo. Give it some meaning...please

    [ed. note - Added Obama logo after kind observation. thank you friend!]

    Clearly this three stripes bit means something like we are predisposed to like three stripes...err. What could this mean?

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    Wednesday, November 05, 2008

    iPhone's Impact on the Election


    Finally a free moment!

    Time to get back to expressing my curiosity through this blog too!

    As i watched the world react to the historic election last night, I couldn't help but think about the impact on the iPhone on our daily coverage. You know the election.

    Some have been in play for months, but everyone is touting this touchscreen business on their analysis.

    Clearly an influence of the iphone? Do we really need this new interface, when its someone behind the screens pulling it up in most of the cases anyways? Or is it a sign of the times and our orientation towards visual user interfaces?

    Either way it looks like they are playing with a giant iphone to me

    score one for jobs...

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    Monday, August 18, 2008

    The Disturbia of Suburbia


    I just read an incredibly interesting and robust discussion on Freakonomics about the future of a uniquely American infrastructure, our suburbs.

    Quite a few hot topics have made the out-dated infrastructure quite the conversation piece ranging from rising oil costs, to increased sourcing materials, to population shifts with over half of societies now living in urban areas. Lets not forget immigration nor the housing market either.

    Freakonomics then asked a group of very smart folks "What will U.S. suburbs look like in 40 years?"

    Granted these are projections and the answers ranged from apocalyptic to utopian:

    James Kunstler - “The suburbs have three destinies, none of them exclusive: as materials salvage, as slums, and as ruins.” Our structure requires an infinite supply of cheap energy to function and is now in the middle of a global energy crisis. We have "poured a half-century of our national wealth into a living arrangement with no future". Our focus is too auto-laden, and we must realize that alternative fuels will ween us off the interstates and automobiles that dominate our culture.

    Thomas E. Antus - “To pay for the expanded services taxes will also increase exponentially to the point where individual pay checks are made payable to the government and deposited directly in the general treasury.” Interesting notion on expansive role of government in basic utilities. I dont quite see things becoming so china-like but, he also touches on the notion of large mega-regions and NYC stretching from Philly and all of New Jersey. Richard Florida has touched on this in his new book.

    Jan Brueckner - “If [gentrification] continues in a significant way, large numbers of suburban households looking for urban stimulation may end up switching places with minority central-city dwellers, stirring the ethnic pot in both places.” Not so sure about this one but, race is a big factor here. "Suburbanization has shown a white bias, with most minority households yet to acquire their nice house in the suburbs. Some of this difference may reflect a history of housing-market discrimination, but lower suburbanization by minorities is mainly a result of lower incomes. As the black and Hispanic middle classes continue to grow and get richer, they are likely to follow the same suburbanization path as white households before them, restrained somewhat by higher gas prices." Suburbs might continue to diversify as ethnic groups' clout continues to grow.

    Gary J. Gates - “The Will and Grace version of gay America — urban, wealthy, and white — is starting to look a bit dated.” Very true. They look like each and everyone one of us and do they necessarily want to do the crowded city bit? They probably enjoy fences and yards like the rest of us. Alternative orientations are going to be more visible, more suburban, less likely to be white.

    John Archer - “Suburbia will be flexible, it will be smarter, and it will be hybrid.” I found this one of the most optimistic, and true. The suburb is becoming a "hybrid place that melds desirable traits of city living (activity, diversity) while still maintaining allegiance to primary suburban ideals of selfhood and domesticity (and, one might add, consumption)". I see this most attainable given the investments already within the current infrastructure.

    Alan Berube -“in 40 years perhaps we’ll get beyond our fixation with “the suburbs” (love them or hate them) and develop a richer vocabulary for what lies beyond the city limits.” I love this, maybe because much of strategic work is really context. And it pisses me off when we drive through connecticut and each town bleeds into the next. Cant we agree its really one big sprawling town? He too sees new hybrid forms in transportation structure, demographic influx, and governance.

    Lawrence C. Levy - “It depends — on how smart and bold we are willing to be.” Oh smart, but he is author on here, maybe he gets the reservation. "A cycle of survival and renewal that will save the suburb from itself. If the federal government reduces incentives for sprawl (by shifting funds from highway building, for instance, to mass transit or to sewer construction necessary for “densifying” suburbs), the so-called “smart growth” movement will hasten and spread deeper into suburbia." Levy really hits the nail on the head, in that the largest challenge is our want and ability to be agents of change.

    Our infrastructure encourages excess and sprawl, and until our collective consciousness is more omnipresent than its current reactionary state, we will continue to deal with the side-effects such as congestion and pollution. The conversation is exciting in that we seem to already be aware of the challenges and working towards solutions. Worth a read or two.

    Suburban Story

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    Wednesday, July 30, 2008

    Orchestration - Leaders vs Managers


    Aaron Tang over @ DesignVerb points to a great article and accompanying graphic @PoetPainter exploring the differences between leaders and managers. While each has their own style, and purpose it goes to show the value of extrinsic vs intrinsic motivation.

    Its a quick and concise exploration on why being a leader involves doing the correct things while a management centers more around doing things correctly. It also smartly explores that that being a leader involves creating a different type of environment, where one can rally and reach for a commonality instead of personal goals. It keeps running through my head how applicable this is to advertising and why some shops seem to fail so miserably despite oodles of talent.

    I do tend to think though that everyone is required to do a bit of both managing and leading, when the time calls for it. Being aligned on objectives really shouldnt be an issue, or one shouldnt be in a leader/manager position in the first place.

    Another rightly said point is that "much of what managers do is unnecessary when you have the right people. With the right people, self-management takes over for you. A good manager can accomplish only what has been defined and documented for him or her, yet a good leader constantly questions why things are done the way they are and is able to recognize the value and potential of doing things differently."

    Next up its going to explore the qualities of a good leader. Should be an interesting discussion that will hopefully explore how people frame problems and objectives in the first place. Defining objectives in actionable ways should allow those providing solutions to structure deliverables that add value based on not only their leadership style but the strengths of the team as well.

    PoetPainter

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    Friday, April 18, 2008

    New Reading: Buying In by Rob Walker


    Today I received a really nice gift. An advance copy of Rob Walker's "Buying In", his latest book which explores the intersections of consumerism and identity. I have literally dipped my toes into the prologue, but it looks fantastic. For those of you living under a rock, Rob curates the insightful Murketing and writes for the New York Times Magazine. Will put a review up once i get through it.

    Read more...

    Wednesday, March 12, 2008

    The Watch

    Im coming to the slow realization that my occupation allows for little time to blog...or anything else for that matter. So i will have to cede any thoughts of my own for some from other sources. A few things of interest on the intranets for your inspiration.

    Magnetic Pushpin Cushin - Seems to turn magnets and pushpins on a sphere. Fix them to any surface and leave messages to your hearts content.

    The future of web tech? - Seems Google may almost be dead in its tracks if new semantic web searches come to fruition. Semantics embed information in practically everything to make greater associations simpler and faster. Think Mash-ups without having to create some weird program...

    Best of Lifehacker - Organize your life to actually be productive for once.

    PSFK Conference - Will be in attendance with a co-worker. Anyone fancy a hello? Lineup looks good as always.

    Krups Heineken Review - This is the future ladies and gents! Personalized brews and drinks in your own home. Probably will be one size fits all machine for coffee to soda to Gatorade. Dear Heineken, please send me one!

    Facebook matches blood donors - Finally something worthy for social networking.

    Apple's Design Process - Some insight into the process Apple's creators go through for new product concepts. HA! I know a company that does twice as many...

    Japanese Schoolgirl Watch - Weird but futuristically advanced. The chart topping voice is synthesized yet grabs the kids like idol. Who knew Britney would be replaced by a robot?

    Lenticular Clouds - Via Designverb - Cant forget mother nature can we? I sure do miss her in this jungle. These are just awesome.

    Read more...

    Friday, February 15, 2008

    Inspiration Walks




    New York has always been an incredible source of inspiration. At times i struggle to think my former life outside of the city, not remembering life pre sensory-overload. Whenever i can, i arm myself with a camera and look for juxtapositions and flashes of inspiration. I love experiencing the city as a living organic creature, forever changing. The only consistency is change. Living here you just need to embrace things and go with the flow. Sure things can get overwhelming but you just need to know where to look.

    Just a few photos from last weekend. Its been too long since the previous hunt

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    Thursday, January 24, 2008

    Death of Garage Bands = Value in Space


    Anyone living in a mega-city is painfully aware of the lack of space. It's quickly obvious to those who move that life is slightly different when space is removed from the equation. I have continually asked myself where do the musician's practice without the basement or garage?

    Super interesting article in the NYtimes about the lack of affordable spaces for musicians. NYC is the one place that has largely ignored the real estate trend, with continual rising prices. NYC Performing Arts Spaces runs a site where musicians can book practice time in rehearsal studios, ranging from $10 to $50 an hour.

    Famed historical club CBGB's was closed last year due to rent issues, now to return as a clothing brand. (Slight painful and certainly selling out.) It would seem that music is on the unfortunate side of a struggling economy. Raising rents are forcing musicans out like never before. But its a bit of a paradox situation. We live in an era of technology, where anyone with a computer can grab and mix samples to become the next Dangermouse. Music has seen a revolution of power, with independent artists creating their own fame and fortune (i.e. Merge's Arcade Fire). Radiohead just said F U to the labels, iTunes models by setting its own price. Music can be free. So the value must lie elsewhere.

    While technology makes music easier to share (not necessarily achieve) it adds value most to what it eliminates. Physical space. Revenue leaves formats, it must reappear somewhere else. That means marketing, experiences, live events, art etc. Quite strange for an aural experience.

    But for the garage band who whose physical space is merely to practice, and not to churn profits this is death. What was once free, is now the ultimate luxury and a point of emphasis to generate profit. What will the impact be of a loss of creative spaces? Is this a music revolution or evolution? Many would argue now is music's greatest age, an era of freedom and privateering. But what is the price? Interesting times ahead

    DFlat

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    Friday, January 04, 2008

    Direct Distribution - Branding Access



    Seemingly since the history of time, the middleman has been there. The retailer that sold us that horse, or the general store owner who had the last outpost before the Oregon trail, or that car dealer with the shiny cadillac. Really not doing much beyond being the outlet or distributor of content or a product. Not terribly exciting, but a decent way to make a living.

    I just heard about Jackass's new movie being completely digital, i thought wow this is cool. And downright scary at the same time to avoid the traditional model of revenue. But if Radiohead can do it, hey it just might work. But what happens to the theaters who were counting on at least modest to crappy sales to bring in the teen set?

    Having spent some time recently working on a client that could be called a distributor or provider of sorts i have really tried to wrap my head around the idea on how an organization or brand of this sorts can stand for something. anything beyond the content itself. In other words, branding access. Especially if its product is a commodity much like the examples above were at the time.


    Technology offers a good example landscape. Downloading is apparently our next birthright and beyond simple. No one owns it. It shook up the music industry up, so much it had to be rebuilt from the ground up. Why do i need the radio when i can hear, download it, own it on my own? I can access it on my own. Look at the video industry, now in a completely different model thanks to brands like Netflix. The the new Jackass movie is only launching online and is now on sale to consumers, online only. Avoiding the theaters. Completely. Who needs the theaters anymore unless you want a big big screen experience? Technology has created universal access and killed the middleman in the process. It allows for consumer's to build a more personal experience in their own home.

    Ok so why haven't companies disappeared completely then if everyone is doing it on their own or just bringing it home? I mean if access is universal shouldnt we be able to be a self-sustaining society?

    Many would argue that branding is the stopgap between this access and complete consumerism chaos. Netflix has grown a decent bit by only providing access to a product thats a commodity. And thats the problem. Branding access is extremely difficult, if not next to impossible. I can buy it for almost the same price on 100000 other websites. Is that due in part to its effective branding? Amazon offers everything, and i can recall the brand. But it doesnt mean i care about it. Google is the mother of access brands, yet tell me what Google stands for?

    Attempts to brand this access have often been in a way that often defines an experience for consumers. The no-haggle car buying? The freshest produce, the largest toy selection. A point of difference can give emotional credibility in addition to a functional benefit of access. In today's world, distribution is often direct to consumers (if they aren't making it themselves) and access is universal for most of the world. That means middlemen don't matter so much. I can buy that car online and completely avoid a dealership, or go to craigslist and pick up a used couch. Access is a commodity and how do you brand that?

    I would argue that while branding is a somewhat effective tool, the product is still the king driver. I got to store A because i want product x. I'm always looking to purchase a product, and not necessarily a brand. Sometimes a brand, if i want to show off my livestrong bracelet or ipod, but most purchases are for the functional or emotional benefits directly from the product.

    So really maybe branding access isn't the answer to a loss of middlemen or the ability to get those Northface ski pants direct from the manufacturer in China. Lets take it further upriver and make it about the products. Netflix communicates about genres, while companies like AutoTrader and Amazon are about the width of their product scope. Ebay takes a strange route thats about the thrill of winning ( i personally hate competing bids on a product, i just want to win...easily every time). Yet these brands are ultimately about the products they have, and not the experience or access. Sure its great the ebay seller is in Taiwan, but im just happy to find and bid on that smiling cat.


    Which brings me to the conundrum in the first place.

    I see a Whole Foods as the ultimate distributor of sorts. The food isnt necessarily any better or fresher, but comes with a cache and shopping experience that is somewhat unmatched. Not to mention the breadth of products available. Still a go-to for foodies, if they can't find that organic whole wheat crunch in the local mom and pop shop. But its just food, much of which can be found in any ordinary supermarket. The setup isn't different at all, a few products are. How has WF established itself as a unqiue channel or distributor, selling a commodity? Is it just process or provenance? Or is it access and availability? Or is it the shopping experience?

    [ed. note - unfinished thoughts are totally acceptable to finish in questions]

    Is whole foods more about a pleasurable buying experience with access to the best and freshest, or Is it about the products themselves?

    Merely an effective marketer in a new age?
    Ouch

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    Monday, November 26, 2007

    No More Hustlers


    Really interesting article in the NYtimes the other day that covers the end of the pool hustler. Apparently until the last decade its been profitable enough for them to earn a living from hustling in various haunts. According to the author, L. Jon Wertheim, "pool hustlers have joined American heavyweight boxing champs, complete-game pitchers, hockey goons and drug-free cyclists as relics in sports. Endearing bit players in the cast of American culture, hustlers have been written out of future episodes."Apparently this was due to two things, the death of the International Pool Tour and the birth of internet poker. Why should players risk driving miles to earn $500 bucks only to get beat up and lose it in the parking lot.

    Wertheim, poigantly states "The death of hustling marks the end of a uniquely American pursuit. What’s a more vivid extension of the frontier mentality than a man, carrying only a wooden stick, slinking into town and making a buck?" America has always been defined by the cavalier attitude from the time of buccaneers to cowboys to the dot-commers.

    Have the mavericks and cowboys merely gone underground and/or become hackers? Are they all playing videogames or racing cars? Surely its part of a behavior evolution, and we cant argue that pool is any less popular. With so many behaviors becoming digital, we must ask ourselves at what cost is physical behavior being redefined?
    JumpTheShark

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    Tuesday, November 20, 2007

    One Day In America



    Ok so I have that quite strange and amorous relationship with all things data. Time Magazine has a great slice of life in America by looking at what we do in an average day. Yes, all of us. Called One Day in America, it aims to find out just how average we are.

    Absolultely chocked with mind-boggling behaviors and happiness drivers and drinking habits the study sheds like on quite a few consumer behaviors that are imperative if you are in branding, sales or product development.

    With family in the urban planning circle im quite fascinated at large-scale behavior models and ecologically compliment solutions. We are major fans of Bruce Mau on this site.


    The Population density in NYC during the DAY

    VS.


    The Population density in NYC during NIGHT

    WHERE DID EVERYONE GO?
    We can begin to assess the importance of transportation, living situations, and product purchase behaviors of this city of "commuters". I would be interested to see if this is a trend in other major-metro areas and then we are talking about a massive cultural behavior. I personally believed the density was much higher at night in NYC, its still crowded as hell to me.



    This chart explores happiness in terms of job occupation. Priests are the most happy and waiters are the least satisfied. Interestingly both rely on handouts for their services.



    This chart shows the annual alcohol consumption in america. While Utah is barely buzzed New Hampshireites are drinking up to 40 gallons of hard liquor per person, per year.



    I recommend picking up the magazine as the website doesn't have the range of graphs and charts that the full article does. While only planners can get excited about presentations of census data, i would consider it a must-read for anyone in strategy or advertising.



    1day

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    Tuesday, October 23, 2007

    Oink Update: Shutdown


    Nearly 9 months ago, we reported on a ground breaking site called Oink. Well it seems all good things must come to an end. A special message greeted some of the estimated 180,000 paid members of music file-sharing Web site OiNK.cd when they tried to access it on Tuesday: "This site has been closed as a result of a criminal investigation by IFPI [International Federation of the Phonographic Industry], BPI [British Phonographic Industry], Cleveland [U.K.] police and the Fiscal Investigation Unit of the Dutch police, into suspected illegal music distribution.

    The site —is apparently the world's biggest source of pirated pre-release albums — had been the subject of a two-year investigation overseen by Interpol and known as "Operation Ark Royal". The site relied on donations, but was apparently extremely lucrative. Over 60 major pre-release albums this year were released on it, prompting the shutdown.

    While Oink started as a place to share obscure music, it seems the promise of a being an illegal distribution center for pre-release albums was too great. I for one had believed a nice elite barter system was in place, and having not visited after the first day i signed up, was unaware of the rampant piracy. Its no surprise that a few would spoil it for the rest of us for the quickly shared spoils on the internet.

    I for one wonder what this means for legitimate bartering over the net. While certain sectors won't die, it seems that technology(especially music) is still figuring out what is acceptable and what isnt in the digital age. While another music site will pop up to download JT albums, im not sure something as communal and open will show anytime soon.





    At least i dont have to worry about membership requests.
    OinkOink

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    Thursday, October 18, 2007

    Vista


    See previous article for recent theme..

    The best thing about strategic work/planning/imaginatively structured/anti-marketing thinking (whatever you want to call it these days) is the opportunity to shift your perspective.

    This made my day yesterday. Not too bad eh?

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    Wednesday, September 26, 2007

    The Recycling Economy


    Businessweek has an interesting article about Sony's announcement to start a recycling program. What makes this an extraordinary program, was that it was started internally and mapped out a potential revenue generating pipeline from its own discarded wares. It seems these days a company's best ideas come from the outside. (yes i can speak to this being a consultant)

    The program's goal is to offset every new product in the US, lb for lb. Sony has partnered with Waste Management Inc, one of the largest refiners of used materials. The brand will ask people to donate goods at 75 centers in 18 states. The goal is to expand to 1000. The kicker is Sony products are free, and other brands are received for a fee.

    Really what caught my eye was the fact that an electronics brand was treating recycling as a business, not a facet of consumer behavior. Much of this has probably started because consumer awareness over waste, particularly e-junk has soared in the last few years. Thats not a bad thing, but as this has happened a new economy has been generated. Economies aren't just created through the sales of products, but their deaths as well.

    States used to pay for returning bottles, but now Minnesota charges for curbside pickup and California adds $6-10 fee on retailers for all new electronic/appliances. New York City, the anomaly as always, has homeless people that make a 'living' solely on recycling goods for money. Product cycles are changing as brands and corporations become more transparent. Your product is accountable from conception to development to usage to endgame.

    Think about the product-consumer relationship. Products sells, corporations receive sales, pay off debts and the rest is profit(assuming they have balanced the check book). In the digital age of transparency, now the entire product's lifecycle has to be considered. The rules have changed because companies are responsible for their products not only outside its intended use, but in greater scales such as locally, globally and future generations.

    Producers certainly don't make products like they used to, but they may not be necessary in the age of Moore's law. We replace phones every few years, tvs every half-decade or so, and so on. Its almost a rule of thumb that new hard drive would only last a few years. Purely speculation, but companies might be considering this more and more when they create things these days.

    Think about the existing product lifestage:
    -Manufacturing & sale
    -Ownership
    -Post-Ownership

    Really brands only profit from the first, and less so from the second part of the cycle.

    Beta brands and better brands in general have multiple touch points for consumer relationships. Most often brands work so hard on the sell, sell, sell and less so once the product has been bought. Ok i have your money, now what? Beta brands tend to do a good job keeping in touch with consumers, by opening dialogues which in turn can open multiple revenue streams. Just look at all the social/networking thingies that have arisen to be the new Silicone Valley. But how often are brands able to capitalize when a consumer has thrown away a product and ended the direct relationship? At that point brand trumps product in a rare instance, but how can a brand have influence over a product relationship? Especially a defunct one?

    Integrating a relationship into the post-ownership of a product creates a brand that is not only more regal and above typical transparent branding efforts, but one that is truly rooted in the cause of the post-ownership relationship. In this case its recycling and do-good for the earth. I'm not sure why more brands haven't capitalized on this "do the right thing" mentality, other than profits often go out the window.

    Is the recycling economy one of the next big areas for innovation? Possibly. If more brands consider the lifecycle of their product, we just might have less waste and live in a better place. Additionally new economies can be created through the retrieval and re-usage of potentially valuable materials. Everyone would like to believe their product will last forever or is the last tv they ever buy, but brands must consider what happens to the product after consumption. Brand responsibility should be something that everyone preaches.

    Read more...

    Wednesday, August 29, 2007

    Ronnybrook's Milkbar


    Pretty much old hat in NYC, but i took this photo months ago when this place first opened. Ronnybrook Farms has opened what could be the first of its kind, Milk Bar in Chelsea Market. Very interesting turn for a brand, but judging by the crowds immensely successful.

    The brand is somewhat revered in NYC, as being from "upstate" (in a positive manner) and "true" farm from its sidewalk sales down in Tompkins Park on the weekends. Chelsea Market is a fantastic collection of food retailers in a relative transparent environment, allowing consumers to watch the production of the goods for sale. Ronnybrook has a wall lined with ancient milk crates, a circular bar in the center with ice cream and they offer diner fare as well for those looking to sit down for a bit. Quite a few people came in just to purchase their milk from the coolers in the wall. Advantage niche store!

    Apparently there is a history of milk bars, but this one seems one-of-a-kind to me. Other brands that live in convenience store aisles or are single-serve should see this as a great example how to create a retail and community connection with consumers. Dairy farmers' ads have been quite popular and well-branded over the years, might milk be one of the most progressive foods we have?
    Moo

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    Saturday, August 25, 2007

    Reinvention: The Roasting Plant


    Coffee. Been done a thousand ways and once more. Dark, light, mug matching etc. Here's a new take from the Roasting Plant on the LES. Popped in the other day for a peek. They are known fo their coffee that never touches the outside air, beans to roast to consumption. Its allll about the air baby or lack their of it. No humans ever touch the beans and heck they dont taste the sweet air till you drink it. Great spin on branding coffee while everyone else does pods and communal collaboration tables for creative-types. They truly believe they have the most perfect roast; through a controlled and multi-system integrated roasting and brewing system for untouched beverage bliss. The product is questionable, Consumers seem to buy it though juding foot traffic. Modern provenance is an Interesting twist, but is the coffee really better? I wouldn't know, i don't drink the stuff.
    RP

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    Monday, August 06, 2007

    Best Buy Phasing Out Music?



    Just an observation; but was down at the Best Buy on Broadway in Noho this weekend and low and behold the entire music department was gone. Entirely! Unless its been regulated to a small room in the back, all CDs have been replaced by a best buy mobile department and digital cameras. Sign of our (digital) times indeed...
    YouBestBuy

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