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    Tuesday, March 24, 2009

    Jamie Oliver's Recipease

    Uber-packaging site Dieline has gotten their paws on Jamie Oliver's latest attempt to make british food edible. JK brits.

    The more official release states "Recipease, a new concept in UK retail, is a chain of food stores where shoppers can prepare meals in store under the guidance of professional chefs. Like many of his television shows, the stores are designed to inspire more people to take an interest in food and cooking."

    Jamie's new food and kitchen shop aims to help anyone learn to cook and make food. Its also quite on trend as far as convenient pre-made / ready-to-assemble food, with a twist of its own in stand-alone retail location. JO is quite popular in the UK and US, interesting to see how this shakes out.

    Will G Ramsey or other celebu-chefs follow suit? Touche Bobby Flay!





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