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    Showing posts with label design. Show all posts
    Showing posts with label design. Show all posts

    Sunday, May 17, 2009

    Citizen's Arrest on Advertising










    Things keep living. That means media too. Messages take on their own meaning once people recognize and respond to content.

    Well what happens to what's delivering your message? The speakerphone, the portal or speaker?

    Meet the Public Ad Campaign.

    Their mission "
    OUR MISSION

    Public Ad Campaign acts on the assumption that public space and the public's interaction with that space is a vital component of our city's health. By visually altering and physically interacting with the public environment, residents become psychologically invested in their community.

    Outdoor advertising is the primary obstacle to open public communications. By commodifying public space, outdoor advertising has monopolized the surfaces that shape our shared space. Private property laws protect the communications made by outdoor advertising while systematically preventing public usage of that space.

    In an effort to illuminate these issues, Public Ad Campaign chronicles the activities of artists intent on challenging these relationships, as well as other contemporary issues in outdoor advertising and public space.

    Through bold acts of civil disobedience we hope to air our grievances in the court of public opinion and witness our communities regain control of the space they occupy."

    Pretty interesting, but nothing novel. Culture jammers have been around for decades.


    Brain Rafferty of the site's blog says it best.

    "One man’s vandalism is another’s political art. Just ask Poster Boy, the Matisse of subway-ad mash-ups."


    Beautiful stuff. I appreciate someone taking a media and giving it a gust of wind. No matter the direction. Check out the site's maestros here


    Ojo

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    Tuesday, March 24, 2009

    Jamie Oliver's Recipease




    Uber-packaging site Dieline has gotten their paws on Jamie Oliver's latest attempt to make british food edible. JK brits.

    The more official release states "Recipease, a new concept in UK retail, is a chain of food stores where shoppers can prepare meals in store under the guidance of professional chefs. Like many of his television shows, the stores are designed to inspire more people to take an interest in food and cooking."

    Jamie's new food and kitchen shop aims to help anyone learn to cook and make food. Its also quite on trend as far as convenient pre-made / ready-to-assemble food, with a twist of its own in stand-alone retail location. JO is quite popular in the UK and US, interesting to see how this shakes out.

    Will G Ramsey or other celebu-chefs follow suit? Touche Bobby Flay!

    Recipease

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    Tuesday, March 03, 2009

    Microsoft's Vision of the Future

    <a href="http://video.msn.com/?mkt=en-GB&amp;playlist=videoByUuids:uuids:a517b260-bb6b-48b9-87ac-8e2743a28ec5&amp;showPlaylist=true&amp;from=shared" target="_new" title="Future Vision Montage">Video: Future Vision Montage</a>

    Sometimes to create the future you need to take a mental leap and work backwards. This highly edited and slick production from Microsoft gives us some hope that the software giant is well-suited to lead us to a grander place.

    IstartedSomething

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    Thursday, January 29, 2009

    My New Favorite Site: The Dieline




    ive really been getting excited about packaging lately. Maybe its because i have been working on CPG goods more so lately, but part of it could be a rise in my consciousness towards product lifecycle and waste.

    There arent many good aggregrate sites or that approach packaging with a non-industrial perspective. These guys really know what they are talking about, and have a modern sensibility and practicality to their descriptive approaches. Check out these gorgeous pack shots.



    TheDieline

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    Monday, August 25, 2008

    Vitamin Water's Concept Store



    A bit of older news, but VitaminWater launched a 'pop-up' concept store in london. Featuring bright lights which change every 10 minutes in conjunction with six new products, it promotes a more lasting message of 24 hour hydration. It also has a thoughts wall to record consumer input and any terrible graffiti or slightly clever riffs you want to tag. Supposdly the store is designated as a hub for meetings, training, media events and sampling.

    Putting a retail face on a brand seems to be hot at the moment, but generally speaking this is a great way to create an experience to engage consumers outside the product. While every product should be the brand, its not always true the brand gets to engage consumers on its own. The brand should be the bigger idea and be more leveragable. Pepsi could have used something like this to quell the Aquafina debacle. Retail creates meaningful consumer interactions in a place not often obtainable, in this case a bottle of sugar water. Excellent starting point to create brand equities.

    The retail face is also a great starting point for innovation, in that consumers will engage with portions of the brand they like beyond the product. Determining these equities can eventually help dimensionalize how to stretch the brand into new products. Ok it can be communications too, but we digress. But it must be done right. Giving a place for tourists to use the bathroom and sample the latest from R&D really isn't adding value to the brand. But Glaceau and Coke are fairly smart. Somewhere a brand curator is probably devising some interesting psychology experiments to run on some unsuspecting visitors.

    Pop

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    Monday, August 18, 2008

    The Disturbia of Suburbia


    I just read an incredibly interesting and robust discussion on Freakonomics about the future of a uniquely American infrastructure, our suburbs.

    Quite a few hot topics have made the out-dated infrastructure quite the conversation piece ranging from rising oil costs, to increased sourcing materials, to population shifts with over half of societies now living in urban areas. Lets not forget immigration nor the housing market either.

    Freakonomics then asked a group of very smart folks "What will U.S. suburbs look like in 40 years?"

    Granted these are projections and the answers ranged from apocalyptic to utopian:

    James Kunstler - “The suburbs have three destinies, none of them exclusive: as materials salvage, as slums, and as ruins.” Our structure requires an infinite supply of cheap energy to function and is now in the middle of a global energy crisis. We have "poured a half-century of our national wealth into a living arrangement with no future". Our focus is too auto-laden, and we must realize that alternative fuels will ween us off the interstates and automobiles that dominate our culture.

    Thomas E. Antus - “To pay for the expanded services taxes will also increase exponentially to the point where individual pay checks are made payable to the government and deposited directly in the general treasury.” Interesting notion on expansive role of government in basic utilities. I dont quite see things becoming so china-like but, he also touches on the notion of large mega-regions and NYC stretching from Philly and all of New Jersey. Richard Florida has touched on this in his new book.

    Jan Brueckner - “If [gentrification] continues in a significant way, large numbers of suburban households looking for urban stimulation may end up switching places with minority central-city dwellers, stirring the ethnic pot in both places.” Not so sure about this one but, race is a big factor here. "Suburbanization has shown a white bias, with most minority households yet to acquire their nice house in the suburbs. Some of this difference may reflect a history of housing-market discrimination, but lower suburbanization by minorities is mainly a result of lower incomes. As the black and Hispanic middle classes continue to grow and get richer, they are likely to follow the same suburbanization path as white households before them, restrained somewhat by higher gas prices." Suburbs might continue to diversify as ethnic groups' clout continues to grow.

    Gary J. Gates - “The Will and Grace version of gay America — urban, wealthy, and white — is starting to look a bit dated.” Very true. They look like each and everyone one of us and do they necessarily want to do the crowded city bit? They probably enjoy fences and yards like the rest of us. Alternative orientations are going to be more visible, more suburban, less likely to be white.

    John Archer - “Suburbia will be flexible, it will be smarter, and it will be hybrid.” I found this one of the most optimistic, and true. The suburb is becoming a "hybrid place that melds desirable traits of city living (activity, diversity) while still maintaining allegiance to primary suburban ideals of selfhood and domesticity (and, one might add, consumption)". I see this most attainable given the investments already within the current infrastructure.

    Alan Berube -“in 40 years perhaps we’ll get beyond our fixation with “the suburbs” (love them or hate them) and develop a richer vocabulary for what lies beyond the city limits.” I love this, maybe because much of strategic work is really context. And it pisses me off when we drive through connecticut and each town bleeds into the next. Cant we agree its really one big sprawling town? He too sees new hybrid forms in transportation structure, demographic influx, and governance.

    Lawrence C. Levy - “It depends — on how smart and bold we are willing to be.” Oh smart, but he is author on here, maybe he gets the reservation. "A cycle of survival and renewal that will save the suburb from itself. If the federal government reduces incentives for sprawl (by shifting funds from highway building, for instance, to mass transit or to sewer construction necessary for “densifying” suburbs), the so-called “smart growth” movement will hasten and spread deeper into suburbia." Levy really hits the nail on the head, in that the largest challenge is our want and ability to be agents of change.

    Our infrastructure encourages excess and sprawl, and until our collective consciousness is more omnipresent than its current reactionary state, we will continue to deal with the side-effects such as congestion and pollution. The conversation is exciting in that we seem to already be aware of the challenges and working towards solutions. Worth a read or two.

    Suburban Story

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    Wednesday, July 30, 2008

    Innovation Watch - Glue Jeans


    Sometimes innovation can be as simple as dialing up or dialing down a product trait.

    This pair of Dutch jeans uses glue instead of the usual stitching. The glue comes in different colors and creates a rather brilliant contrast to the usual gold or dark stitching.

    This isn't so surprising given the rise in the consumer's consciousness and importance of material sourcing. It seems everyone wants to know how something was manufactured these days. If people didnt enjoy process, things like Etsy wouldnt be around.

    But this doesn't exactly demonstrate any hugely functional or emotional advantage for consumers. So for now its a simple process innovation with fanciful design. Just how motivating novel design is to consumers remains to be answered.

    No word on if this is eco-friendly, but interesting to see where this lands.

    via JoshSpear

    Glue Jeans

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    Occupant Insurgency



    Back from the vacay! Fresh and so ready to roll

    Jeff Staple points to this great illustration done by the brooklyn shop Fogelson-Lubliner for the NYtimes.

    Simply an elegant way of articulating the mess we created.

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    Monday, June 30, 2008

    Innovation Impact 3x - Walmart's Milk Solution


    Heads up to Core77 for bringing this NYtimes article to my attention.

    The NYtimes has a great article on the impact of rising resource costs and its subsequent influence on innovation. Walmart, wanted to change its milk system. It came up with a fantastic design solution to a mass-product/problem, is eco-friendly, and relies on smart design to impact both the consumer and the business.

    Excerpt from Core77 & NYtimes: “Introduced by Sam's Club last November, the cardboard and plastic can be recycled, it eliminates the need to maintain and wash milk crates and reduces the typical number of weekly deliveries from 4-5 trips down to 2.

    The redesign of the gallon milk jug, experts say, is an example of the changes likely to play out in the American economy over the next two decades. In an era of soaring global demand and higher costs for energy and materials, virtually every aspect of the economy needs to be re-examined, they say, and many products must be redesigned for greater efficiency.

    Sam's Club who estimate this method of shipping has reduced labor by half and water usage by 60-70 percent. Sam's Club can now store 224 gallons of milk in a cooler that used to hold 80.”

    This article got me thinking about what great innovation is. I think it can be broken into 3 more digestible areas, but i see this a fantastic example of what innovation should be. 1) the coming redesign of the American Economy and infrastructure due to the soaring costs of materials, 2) heightened importance of design, 3) impact of proper innovation


    1)The Market (American Economy)
    American Economy and other established nations face extraordinary challenges based on the current power and fuel infrastructure. This design solution has an instant impact that ripples across the broader market (the business, the transportation, the storage, the manpower). True innovation changes the market it plays in. There will be enormous opportunity to redesign the American Economy and its infrastructure due to the cost and availability of materials. Material sourcing could be HUGE!

    2)The Consumer (Design impacts Consumption)
    The consumer pretty much dictates trends, and developments these days. I would argue they brought about the whole design bit, given how they invest their values in the products they like, hoping they reflect emotions and beliefs they have. Sounds like the design is more family and fridge-friendly. Consumers are often slow to change, but this is where businesses and brands can lead. Plus the new design is a way to stand-out for those premium-mom types. Who wouldn't want to help the environment? Here design could potentially impact consumption habits, which is game-changing.

    3)The Brand (Proper Innovation builds the brand too)
    Lastly, proper innovation is one that encompasses the consumer, the business and the brand. Benefiting all groups, helps to establish the brand as a leader environmentally and fiscally. This is something unique to Walmart and there particular challenges. This reminds me a bit of Target and their pill holder redesign. Walmart really should try and play up the brand bit here, to get all they can from it. The more they can do to connect with the consumer, the more they can make consumers care about the behind-the-scene process/sourcing which seems to be a growing trend in the food world.

    Very cool design solution to a business problem; It wasn't necessarily a consumer problem, but this innovation really stretched all three and when done right, looks to be spot on.

    Ultimately this got me thinking about all the common everyday objects in need of efficient-design innovation.....


    Core77

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    Monday, June 16, 2008

    Nike's PhotoID



    Nike is at it again. Nike has implemented a visual importation program utilizing your cellphone. Consumers can snap away with Nike PhotoID, as it "aims to tap into the habits of the digital generation and the growing expectations of consumers to customise their lives". It takes the dominant colors and makes them the primary colors for the kicks. Alas, its only 2 of the dominant colors, but you do get the nice canvas of the 1985 Dunk high-top. Maybe this is living off the b&w plus 1 dominant color thing popping up on cameras right now.

    While Nike described the service as a "watershed moment in mobile campaign activity", its interesting use is that visualization. Consumers are probably more likely to find inspiration out in real-world experiences than just surfing on the web, so its great to implement technology that enables existing behaviors. I don't personally send MMS's, so i wonder if ian email would be sufficient. Also the two color bit, is somewhat limited. The big question is can it really force people to adopt mms as a long-term behavior on their phones? I could see people trying it as a novelty, but then heading back to id for their bread and butter ID designs. Why not meld it into ID and let people implement their 2 colors of choice with the standard ones on all the shoes?

    I dont see it as that watershed of a moment, but maybe the euros really do use their phones differerently. Nike aims to have people use this longterm, but is this really going to change their behavior? I'm struggling to find the how, next to the cool factor. Feels a little one-off.

    It was creaked by AKQA and is launching in nine European countries today. See it in video here


    source

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    Friday, April 18, 2008

    Lifefilter Links 4.14.08 - 4.18.08

    Lifefilter's Links for w/o April 14th:



    Fiji Water to Go Carbon Negative
    Fiji Water has just announced its going to not only reduce its environ-footprint, but through renewable energy products reduce carbon in the air. Finally a company gets it right!

    The New News Process
    Jeff Jarvis has a great article on the new ecosystem of news publishing; changing from a press-centric to proactive consumer model.

    iPhone Gets a Visual Search Engine
    Google may finally have a run for its money. A visual search (already available in Japan), is coming to the iPhone to let us track the things that dazzle us.

    Packaging Goodness
    Can a package be virtuous? Ya know, like you and me? TheDieLine debates.

    Wine by the Tube
    I can’t help to think it looks like makeup, but apparently wine samples in tubes are the latest and greatest. First the cork, now this!

    Sneaker Vending Machine
    Onisuka Tiger has created the world’s first vending machine filled with shoes, and is taking it on a national tour of the UK. Hello Nike isn’t this your territory?

    Muxtape
    Remember the mixtape, the most perfect gift for anyone, anytime. Muxtape brings it back in a digitally friendly format.

    The NYC Farm
    New York Magazine asked 4 architects to create buildings for land on Canal and Varick. See their concepts.

    Oakley’s Red Camera Prototypes
    Oakley’s innovative Red Camera division continues to pump out HD pro-grade consumer cameras. Calling all movie directors.

    Raw Chocolate
    A new artisan chocolate aims at preserving the raw vitality of things like electrolytes and anti-oxidants through a low-heat creation process.

    The Endangered Record Store
    This may come as no surprise, but everyone’s favorite aural curator is going the way of the dinosaur. Be afraid.

    Accenture’s Television in Transition report
    In an interesting consumer report asked consumers about TV, and surprise – they listed commercials as the worst part of Live TV. What can advertisers do before they lose their audience?

    Best Margaritas in Midtown
    Glorious weather means good times to be had outside. Gridskipper tells us about a few hotspots for sippin on Margaritas.

    Read more...

    New Reading: Buying In by Rob Walker


    Today I received a really nice gift. An advance copy of Rob Walker's "Buying In", his latest book which explores the intersections of consumerism and identity. I have literally dipped my toes into the prologue, but it looks fantastic. For those of you living under a rock, Rob curates the insightful Murketing and writes for the New York Times Magazine. Will put a review up once i get through it.

    Read more...

    Wednesday, April 02, 2008

    Nike Virtual Sports Spray



    Nike's innovation group seems to be on fire! First Sparq and now this. Word and images are surfacing about a vitrual spray, that glows in the dark, and allows you to create your own lines for nightplay. You can color court outlines, the ball, players, anything and be ready to play. The paint disappears after two hours. No word if this is environmentally friendly or not. Apparently it was developed by Nike with designer Pierre Haulot. Very innovative way to take the game late at night. I for one can see some great beach games here.

    viahighsnobiety

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    Tuesday, April 01, 2008

    Living the ALife



    InquiringMind Magazine has a behind the scenes peek at one of the original NYC streetbrands, ALIFE. ALife has been a truly original brand, establishing itself through mainly footwear and growing the brand to a global conglomerate. Their followers are nothing short of rabid, as I can attest to standing for almost 3 hours with 60+ folks for a red/flourescent green t-shirt down on Rivington. InquiringMind has an extremely candid and open conversation with its founders, Rob, Arnaud & Matt. They let loose on their creative backgrounds in graffiti, professional deathshifts of business and advertising, and how their love of brands developed into Alife. The guys take the time to discuss their thoughts on the overplayed art/street movement, which brands can step to them, who else could do a worthy collabo with Levi's. Hint: Ego plays a big role in this discussion. With that being said, its great to see the mindset and motivations of major streetwear players. They even give us a hint of where the scene might go next. All you kids thinking of creating the next big hit, take a read and see what you are up against. It might make you think twice.

    ALifestyleLikeNoOther

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    Monday, March 24, 2008

    ProActiv Vends


    I completely forgot about this till today. When out in CA, i saw this brilliant take on vending machines. Im not obsessed with them or anything like that, but i find some satisfaction in a machine servicing a product without having to ask a clerk to grab it or searching the aisles incessantly. And i haven't even been to Japan yet, where apparently you can buy anything next to a car in a machine.

    Pro-Activ has these great vending machines scattered about (the country?). Super smart. This not only cuts out a frustrating over-the-phone experience, but also gives the consumer a chance to buy directly. This supercedes even something like the king of easy, web sales has owned. What better place to put this than at the mall, the habitual long-time hangout of teenagers and young folks? Very nice to see some smart thinking around consumer needs within their current lifestyle. I give this sales model a thumbs up on technology, thumbs up on placement, and a big high five on the direct to consumer distribution.

    Lvhrd has a great post on the black market economy of Proactiv right here

    Read more...

    Wednesday, March 12, 2008

    The Watch

    Im coming to the slow realization that my occupation allows for little time to blog...or anything else for that matter. So i will have to cede any thoughts of my own for some from other sources. A few things of interest on the intranets for your inspiration.

    Magnetic Pushpin Cushin - Seems to turn magnets and pushpins on a sphere. Fix them to any surface and leave messages to your hearts content.

    The future of web tech? - Seems Google may almost be dead in its tracks if new semantic web searches come to fruition. Semantics embed information in practically everything to make greater associations simpler and faster. Think Mash-ups without having to create some weird program...

    Best of Lifehacker - Organize your life to actually be productive for once.

    PSFK Conference - Will be in attendance with a co-worker. Anyone fancy a hello? Lineup looks good as always.

    Krups Heineken Review - This is the future ladies and gents! Personalized brews and drinks in your own home. Probably will be one size fits all machine for coffee to soda to Gatorade. Dear Heineken, please send me one!

    Facebook matches blood donors - Finally something worthy for social networking.

    Apple's Design Process - Some insight into the process Apple's creators go through for new product concepts. HA! I know a company that does twice as many...

    Japanese Schoolgirl Watch - Weird but futuristically advanced. The chart topping voice is synthesized yet grabs the kids like idol. Who knew Britney would be replaced by a robot?

    Lenticular Clouds - Via Designverb - Cant forget mother nature can we? I sure do miss her in this jungle. These are just awesome.

    Read more...

    Monday, March 03, 2008

    Ebb and Flow - Box Office Receipts


    I had no idea how fluid the box office is. You could have shown me numbers out the wazoo, but sometimes you need a little visual comm to put it all in perspective. The NYtimes gives us the impact of movies from 1986-2007, based on amount of money earned (height) and length of time (width). Imagine if ad campaigns could get this kind of life out of their ideas? Also a great lens on the mood of the american consumer.

    EbbnFlow

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    Monday, February 18, 2008

    Sum of the Parts - Lenovox300


    Gizmodo has a cool "innerds" shot of a Lenovo laptop. Love seeing what makes things tick and tock. Surprisingly less than you would assume to be capable of so much. Businessweek has a par-ish article on the struggle to create a contender. I find the picture worth a thousand words.
    LaptopRace

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    Wednesday, February 13, 2008

    Real to Virtual Innovation - Nerf Wii Blaster


    I saw this product and absolutely loved it! Sometimes toys are the greatest source of inspiration and innovation.

    Nerf has never been high on my list of innovators but this product does several things well. According to Kotaku, the product is "probably intended for EA's upcoming Nerf N-Strike title". This blast combines a fully functioning Nerf blaster with the ability to turn into a Wiimote for the game.

    What makes this great is the ability to translate a real-life behavior into a virtual one. Nerf is a fun toy, but quite often lives within a fantasy world. The ability for a product that can stretch between real and virtual adds a tremendous amount of depth and meaning to the product. Giving it the ability to be a peripheral for other games adds even greater functionality. Peripherals have never been hotter (guitar hero, rock band), but this is a first giving it physical world benefits.

    Given the change in the nature of kids behavior, catering to a virtual crowd isn't a bad step, in fact its probably better to face the music these days. This does a great job in bridging that gap, and it could even work in reverse and get some kids to get out and play. This creates more occasions for usage based on kid's current behaviors.

    One of the biggest challenges of virtual worlds, software or sites is translating into real behaviors. In the future we can expect RFID chips and all sorts of E-hancements to mix the virtual and real seemlessly. I just never expected to it so soon in an foam toy for kids.


    Nerrrf

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    Thursday, January 17, 2008

    Van's Finger Fracture





    All hail Advergaming. Vans has created a nifty videogame for the iphone that is part advertising, part casual game, and all smart. Decorate your rider with real-life Van's Models. Participate in a worldwide leader board. It implements a touch screen to do tricks, think of the mini finger boards 2.0. Which makes for intuitive control. Great use of media here. Rumor has it, its from a Miami Ad School Grad. All you early adopting Mac-heads pick this one up.
    KickFlip Fakie

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