All hail Advergaming. Vans has created a nifty videogame for the iphone that is part advertising, part casual game, and all smart. Decorate your rider with real-life Van's Models. Participate in a worldwide leader board. It implements a touch screen to do tricks, think of the mini finger boards 2.0. Which makes for intuitive control. Great use of media here. Rumor has it, its from a Miami Ad School Grad. All you early adopting Mac-heads pick this one up.