New Reading: Buying In by Rob Walker

Today I received a really nice gift. An advance copy of Rob Walker's "Buying In", his latest book which explores the intersections of consumerism and identity. I have literally dipped my toes into the prologue, but it looks fantastic. For those of you living under a rock, Rob curates the insightful Murketing and writes for the New York Times Magazine. Will put a review up once i get through it.