I had no idea how fluid the box office is. You could have shown me numbers out the wazoo, but sometimes you need a little visual comm to put it all in perspective. The NYtimes gives us the impact of movies from 1986-2007, based on amount of money earned (height) and length of time (width). Imagine if ad campaigns could get this kind of life out of their ideas? Also a great lens on the mood of the american consumer.