Guerrilla Campaign: Pothead Reminders
NORML is taking its marijuana reform fight to the grocery store. Working with the agency Spinach (seriously. this is their name), they created some disruptive ads with products seemingly associated with the bubonic. Great placement and association with a taboo product, but I am just wondering what stores actually advocate this type of ad besides the ol' Safeway in Haight-Ashbury in SF? Next time you are in the store, ask yourself "Did I get everything for my brownies?"
Munchies
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