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    Tuesday, April 04, 2006

    Hollywood goes Digital(bombing)

    So hollywood is now releasing downloadable movies albeit that new-found hollywood "punch-drunk style" that seems to be affecting the business. Five of the six major movie studios have agreed to let consumers download movies to own for the first time. In separate deals set to be announced yesterday, Movielink and CinemaNow are set to offer download-to-own sales of feature films concurrent with the home video release window, in addition to the download-to-rent option that the two digital distribution services already provide. Sony Pictures Home Entertainment, MGM and Lionsgate titles will be available on CinemaNow. Movielink has agreements with those studios as well as with Paramount Home Entertainment, Universal Studios Home Entertainment, Warner Home Video and 20th Century Fox. Prices will be roughly comparable to DVDs -- $20 to $30 for new releases, $10 to $16 for catalog titles.Ummmm isnt that more than the price of a dvd??

    "This really is a transformative moment in the distribution of filmed entertainment content," Paramount Digital Entertainment president Thomas Lesinski said. "Hollywood has finally made a real commitment to sell films online and embrace the digital consumer." Has this guy talked to consumers recently???

    Walk the Line is a good example. Movelink offers it for $26.99, while Best Buy offers it for $14.99 (Amazon has the same price also). So you get to pay more for a lower quality, less accessible movie, and no extra features. While this may be a better model to rent a movie (360 does this even better & as convergence occurs, will be more prevalent), this is not better to own. IT IS MORE MONEY!!! WAKE UP HOLLYWOOD!! The larger issues are piracy and possibly a swipe at Apple. Clearly hollywood still doesnt have its eye on the ball as it continues to produce bombs. That starts with 1. original & compelling content 2. digestable models that consumers can easily embrace and watch. I don't think that convenience outweighs price here.

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