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    Saturday, April 01, 2006

    Dope Campaign

    Wow as soon as I get out of the game for a hot minute, the ad game seems to blow up. A lot of creative uses of media popping up. This one, found via Wooster is titled "Push Him Out of Begging. Not Out Of Your Way". This interesting campaign is by Childcare India. A sticker near the door's handle says "Push him out of begging. Not out of your way." This is an ingenius use of stencils and incorporation into the door medium. Very cleverly thought out and a great solution to those unicef cartons, or people walking the streets wearing vests asking for donation commitments. They truly understand the problem and the use of the door literally forces the experience upon the person. Great, great stuff.

    Wooster sells out
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    Anonymous,  9:23 PM  

    you spelled carton wrong. fyi

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