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    Thursday, August 11, 2005

    Alternate Universe

    Ok yesterday's post got me thinking and investigating. What is the opposite of looking for additional uses for the ipod? A world where Apple is useless.....well.......
    Apple is lagging far behind South Korean rivals in the local digital music player market, a survey showed Wednesday. Apple accounted for 1.8 per cent of the South Korean MP3 player market in terms of revenue in the first half of this year, compared with ReignCom Ltd.'s 35 per cent and Samsung Electronics Co.'s 14 per cent, according to the survey by GfK Marketing Services Korea, a marketing consulting firm. Another South Korean manufacturer, Cowon, is closely challenging Samsung with a market share of 13 per cent, the survey found. When it comes to unit sales, Apple came in 13th place with a market share of less than 2 per cent, compared with ReignCom with 31 per cent and Samsung with 14 per cent, the survey showed. The survey found Apple, the world's biggest MP3 player maker, didn't win much attention from South Korean consumers. My father keeps reminding me that South Korea is light years ahead of us when it comes to science. SK is one of the, if the most, online-tapped country. Its amazing to see where technology is so much more proficient, that the lexicon of "cool" barely registers. That makes some sense, in that other players offer things the ipod can't. The ipod wins on style, but not always on extras and functionality. The South Korean market is an example of a level playing field.
    Not the Apple of my Eye




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