One Day In America

Ok so I have that quite strange and amorous relationship with all things data. Time Magazine has a great slice of life in America by looking at what we do in an average day. Yes, all of us. Called One Day in America, it aims to find out just how average we are.

Absolultely chocked with mind-boggling behaviors and happiness drivers and drinking habits the study sheds like on quite a few consumer behaviors that are imperative if you are in branding, sales or product development.

With family in the urban planning circle im quite fascinated at large-scale behavior models and ecologically compliment solutions. We are major fans of Bruce Mau on this site.


The Population density in NYC during the DAY

VS.


The Population density in NYC during NIGHT

WHERE DID EVERYONE GO?
We can begin to assess the importance of transportation, living situations, and product purchase behaviors of this city of "commuters". I would be interested to see if this is a trend in other major-metro areas and then we are talking about a massive cultural behavior. I personally believed the density was much higher at night in NYC, its still crowded as hell to me.



This chart explores happiness in terms of job occupation. Priests are the most happy and waiters are the least satisfied. Interestingly both rely on handouts for their services.



This chart shows the annual alcohol consumption in america. While Utah is barely buzzed New Hampshireites are drinking up to 40 gallons of hard liquor per person, per year.



I recommend picking up the magazine as the website doesn't have the range of graphs and charts that the full article does. While only planners can get excited about presentations of census data, i would consider it a must-read for anyone in strategy or advertising.



1day