I absolutely love this concept!! A driving service for senior citizens in Canada is called "Driving Miss Daisy". Having several members of my family who don't drive anymore, something like this is going to be highly desirable for boomers as they age. The service takes consumers to medical appointments, shopping, the airport and more. They will accompany you to social events or on your vacation. What really gets me is the playing on popular culture. Though there are some naming issues, i wish more brands would incorporate social and cultural resonate items into their ideas. Great differentiator for a driving service.