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    Friday, February 24, 2006

    The New Dunks

    Im turning into a bit of a sneakerhead I will admit it. Scion has been done so right since its inception. This doesn't surprise me in the least. The car doesn't look like a sneaker, but it is being released like one. Automotive manufacturers have always done limited edition versions, but they have never made a big claim about the limited numbers available. It launched, in the past week a limited edition version of the XB. The vehicle is only available in "Envy Green" and has a range of entertainment options including LCD screens in the rear of the front headrests. There are wild postings all over New York touting the fact that there are only 2,200 of these monsters available. The whole Release 3.0 nomenclature suggests there will be more versions to follow. So it looks like Scion is going to borrow from sneaker culture and launch multiple variants across the same platform and mix these models with it's personalization message.
    Limited edition




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