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    Monday, March 05, 2007

    3D Film to make Comeback?

    The music video for Gwen Stefani's recent single, "Wind It Up," finds her chained to a fence while a flurry of bubbles and snowflakes float by. Viewed from a certain perspective - that is, through 3-D glasses - it is a dreamlike moment in which the flurry seems close enough to touch.

    The video begins with Ms. Stefani yodeling(so sexy), a homage to "The Sound of Music," one of the her favorite films. But the idea of adding the
    bubbles and snow came from an unlikely source: (Jesus-tomb-finder) James Cameron, the director behind effects-laden hits like "The Terminator" and
    "Titanic," who visited Ms. Stefani's set last October and shot a
    separate version of the video with 3-D equipment.

    Now the two are working together to produce music films, concerts and other content in 3-D to show in specially equipped theaters. I have a friend in the nano-tech business who swears this is far far away, but could Mr. Cameron have stumbled upon some alien tech that allows for this? But the latest version of the technology has Hollywood buzzing again, particularly since 3-D showings of animated fare like "Chicken Little" have racked up impressive sales.

    "This represents a distinctive take on what both the music-video and the concert can be. If it works, the partners said, fans could experience a concert as if they were on stage next to U2's guitarist, the Edge, or see the members of Kiss in full makeup perform a pyrotechnic show seemingly right in front of them, all for a fraction of the price of seeing a headline act on tour."

    3D[via nytimes]

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