Leo Burnett has really been on fire (can't believe im saying that) lately in the outdoor realm. This max factor ad actually runs when the weather rains. The pictured woman sports finely groomed eyelashes when kept dry, but rainy weather creates black runs akin to real life scenarios to presumably suggest that ladies should make haste in picking up the run-resistant flavor of makeup. So now art imitates life in a sorts. Pretty cool interactivity here, really gives an element most advertisements are lacking- Tangible & Real Engagement. 2 thumbs up.