Walking to the Never/Rarely train this morning i saw about 100 oranges stuck on top of the spiked fence at the Cooper Union at NYU. Finding a sticker i was taken to EA's website for their new Godfather game. Another great use of media. It is very limited though in its reach, since i have the feeling that the majority of oranges will be gone by about 1030. Inventive, yet fleeting. Marketers need to be mindful that their media is not only increasing awareness, but impactful & motivating. Im not sure if there are any more of these around the city. If they are still there tomorrow i will get a pic.
sleeps with the fishes