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    Sunday, March 01, 2009

    Disruption - Creating Relevant Conversations

    In the era of Quick N Easy Content, a few interesting things are happening. One is that a voice can come from anywhere. Another is that any voice can be relevant. Voices can create relevancy, by opening a dialogue or striking the right chord in a present conversation. In a traditional media world, much of the conversation was out of the consumers hands. These days people contribute where they see fit. And i think we are all benefiting.

    A new PSA directed by acclaimed filmmakers Joel and Ethan Coen for, was created with the aim of debunking "clean coal" industry propaganda. It was produced in partnership with Al Gore’s Alliance for Climate Protection. Clean Coal is one of the biggest misnomers out there. Its also a huge opportunity for us to shut down CC, and move onto Nuclear or sustainable power sources. Yet lobbyists have had such an impact, you will find mentions of clean coal in the last few decades of the President's state of the union address. Nice to see those with the clout and ability to make a conversation relevant like the Cohen's contribute in the right way.





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