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    Thursday, January 03, 2008

    80 things to watch for in 08

    This list just came across my desk (published Dec 26th) from JWT's trendhunting department. I don't necessarily agree with all of them, or really that we should be watching celebs (seems a bit populist no?) but its an interesting list nonetheless

    JWT's list of 80 Things to Watch in 2008, in alphabetical order:

    1. Africa (foreign investment and development in)
    2. Antibiotic backlash
    3. Assisted marriage
    4. Beijing 2008
    5. Blue replacing green as the environmental movement's color du jour
    6. Brain exercises
    7. British actress Keira Knightley
    8. Carbon tax
    9. Chinese hurdler Liu Xiang
    10. Classical musician Gustavo Dudamel
    11. Climate sightseeing
    12. Continuation of comebacks (Indiana Jones, The Cure, etc.)
    13. Cooperative consumption
    14. Couch surfing
    15. Country branding (Oman, Indonesia, etc.)
    16. Designer Phillip Lim
    17. De-teching
    18. DJ Tiesto
    19. DNA-based exercising
    20. E-clutter (and e-clutter consultants)
    21. Eco-fatigue
    22. E-mail etiquette
    23. Facebook suicides
    24. Fashion label Vena Cava
    25. Foreign government investment (e.g., China, UAE) in U.S. companies
    26. French President Nicolas Sarkozy
    27. Game 3.0 (gamer-generated global gaming)
    28. Google's Android
    29. Gossip Girl
    30. Gphone
    31. Green weddings
    32. Higher education online
    33. Hip-hop's Retro Kids
    34. Humbling of the hedge fund manager (anti-excess post sub-prime)
    35. Hybrid taxis
    36. Indian actress Deepika Padukone
    37. Intellectual luxury
    38. Investigating ingredients
    39. Japanese designs (Tsumori Chisato, Uniqlo, Muji, etc.)
    40. Kitchen appliances as new power tools
    41. Lifestyle curators
    42. Lipstick trumping lip gloss
    43. Manga-inspired clothes
    44. Mobile technology explosion
    45. Mobulimia
    46. Music as awareness driver; concerts and other residuals as cash cow
    47. Musicovery (music tailored to moods)
    48. Myanmar
    49. Nollywood (the rise of Nigerian cinema)
    50. Outsourcing to Ukraine (and other Eastern European countries)
    51. Pakistan's Benazir Bhutto
    52. Pantone's 18-3943 (blue iris)
    53. Pets in the office
    54. Prius homes
    55. Radical transparency
    56. Radiohead repeats (name-your-own-price music)
    57. Recycling into fashion (Nau, Gary Harvey, etc.)
    58. Selfless as the new selfish
    59. Sex and the City, the movie
    60. Shiny Toy Guns (the band)
    61. Skiing in novel spots (Kashmir, Japan, Greenland, Russia, Korea,
    62. Single men saying no to sex
    63. Skype sex
    64. Smart Cars in American cities
    65. SNS (social network service) brand communities
    66. Spanish actor Javier Bardem
    67. Staycations
    68. Sturking
    69. Tequila as the new wine
    70. The N-11
    71. Third screen (the mobile screen) rivaling the first screen (TV)
    72. Trans-ertainment
    73. U.S. gymnast Shawn Johnson
    74. U.S. presidential election
    75. Vicarious consumption
    76. (Video) Gaming Olympics
    77. Virtual gifting
    78. Wannabe young Internet entrepreneurs (a.k.a. Mark Zuckerberg
    79. Weak dollar/strong euro
    80. Women juggling men



    Gavin Heaton 6:05 PM  

    Ooh, I hope I never get to see some of these come to life.

    Ross Cidlowski 9:23 AM  

    Absolutely. I think this might be better titled future observations and inklings. Some are beyond fantastic, some have already come true.

    Im a bit lukewarm on the trendhunter thing anyways

    Lainelou 4:26 PM  

    I'll admit, I'm dying to know what exactly assisted marriage is. Its fairly easy to argue that arranged marriages, therapists, and meddling families have the corner on that.



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