Wrong for so many reasons from the spelling to the gratuitous use of illegal narcotics. I won't even try to address the strategy. Sisley is typified for the poetic license it exercises to put women in compromising positions, and now has introduced this great spot. For previous Sisley stuff, check out this tasteful campaign. There is also some debate as to the authenticity of the white elephant on the card, which makes it all the more wrong. Fashion advertising has always been among the most controversial (it does get old looking at the models huh), and this seems to fit right in.
I don't really have a problem with objects being used like drugs or the inclusion of a drug-behavior(minus the drugs), but there are decency and moral issues when it involves actual drugs. This is something the public looks at, and it involves something that the public can't use. Looks like we have a new winner in most shocking ad category. Look out Benetton!