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    Wednesday, April 18, 2007

    Funny till it Dies?

    This made the rounds the past week or so but seems to be part of a larger trend out on the web. Youtube was huge in giving consumers a space for user generated media, but we are quickly seeing clusters of likeminded consumers creating sites based on agenda. FunnyorDie is trying to be the comedy hall of user generated media. Speaking with a former associate the other day he was right on in noting that the "sites tend to grow, become more concerned with monetizing growth than maintaining the integrity of the site, sell out, and become exceedingly more corporate" only to lose their audience and die out to the newer breed of independent sites that instantly make them a dinosaur. Will Ferrell and Adam McKay, both formerly of Saturday Night Live have made two of the funniest movie comedies in the last few years, Anchorman and Talladega Nights, and this short featuring McKay and Ferrell as two roommates and their cranky landlord. Great that Ferrell is using this as a place for personal comedies, but the long-term sustainability picture is questionable. If Ferrell can continue to inject exclusive clips, shows and other comedy spots, this could be the laugh factory of the internet, potentially putting comedy in the hands of the people.

    On the otherhand it could live and die with this clip.[ed. note: AND WE HOPE IT DOESNT]

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