My New Favorite Site: The Dieline

ive really been getting excited about packaging lately. Maybe its because i have been working on CPG goods more so lately, but part of it could be a rise in my consciousness towards product lifecycle and waste.

There arent many good aggregrate sites or that approach packaging with a non-industrial perspective. These guys really know what they are talking about, and have a modern sensibility and practicality to their descriptive approaches. Check out these gorgeous pack shots.



TheDieline

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More Play Please

"Researchers reported on Monday that a growing trend of curbing free time at school may lead to unruly classrooms and rob youngsters of needed exercise and an important chance to socialize."

I live near two schools and school behavior fascinates me as it infiltrates our neighborhood. From the hangout corner tribes, to the not exactly awkward-free process for entering school entrance everyday. What i do see is a complete lack emphasis on exercise and socializing. Kids will prolong entering to have that social period into the first bell's ring. Given how far and competitive academics are progressing, its no wonder it take longer.

Energy and Creativity are probably the two biggest benefits of physical activity and the socio-psycho inputs of social situations.

Why cant our schools foster innovation? Some do. But why do we restrict this?

And I wonder if this is applicable to adults as well? Few labor positions are built around socializing and physical activity. Maybe the modern agency? But how could we do better




Recess

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Stories Move Us

Look familiar?

Nike has always been open to focusing on the little things. That means bringing to human side of life to light. Human interest is what really captivates and moves us, not just technology, perceived value or other less than motivating product attributes that are commodities in today's day and age. These Nike dunks pay homage to Michael J Foxx who played as Scott Howard with the Beacon Town Basketball Team Beavers. Thats Teen Wolf for those youngsters or deep thinkers among us.

Sure there are time and places to be so literal, but this is brilliant acknowledgment of the cult classic movie Teen Wolf that will surely tug on nostalgic heart strings a bit. Nike's ability to take leaps in the name of culture create a curation-like role consumers crave. Dare i say few other brands can insert themselves into the saliency of culture with the tactfulness of Nike. Why dont more brands acknowledge pop history?



AirWolf

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This should never happen

Despite many brands viewing logos as disposable, I think this represents a reason as to why it matters. Brand wranglers, please wake up at the wheel and differentiate your logo. Give it some meaning...please

[ed. note - Added Obama logo after kind observation. thank you friend!]

Clearly this three stripes bit means something like we are predisposed to like three stripes...err. What could this mean?

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Here we Go...

Back to Grind!

photo here

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