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    Wednesday, November 30, 2005

    How much for the model in the window?

    Is this a trend? As i reported a couple months back about Calvin Klein using models in times square to promote its newest pair of slacks or scent with weightless model, now a store in Maine is doing something similar. A lingerie store called Spellbound in Maine is grabbing attention with live models in the window. "It's like a New York thing. It's urban. It's edgy," said Stacy Gervais, owner of Stacy's Hallmark Store and a founder of a downtown merchants group. The move is not without controversy. One local business owner called the live model display morally reprehensible, claiming it's tainting the wholesome business atmosphere on Water Street. I myself find displays fascinating and this one does seem to make quite a lot of sense. The only question is on decency standards. I did not expect to find something like this in Maine. Kudos to the owner for taking a new approach. Time will tell if the town creates a backlash.




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