One Time Only: Nike Design Project

Nike tapped boutique design firm Hunter Gatherer to create visual love for an out there project. The animation above is an homage to the One Time Only project, a hybrid of several classic running shoe models and the new AirMax 360 soles. One Time Only’ was the proposal when Nike design duo Richard Clarke and Jesse Leyva presented their new project to Nike’s CEO Mark Parker. In fact, the newest project involving Nike Air cushioning technology is pretty unique. It is a convergence of the most recent development in Nike Air cushioning- the Air Max 360 shoe and the iconic predecessor Air Max models that have continuously expanded the possibilities of Nike Air Cushioning.

Nike One Time Only shoes will drop Fall/Winter 2006-2007.

* ed. note (Lifefilter maintenance is still ongoing. We haven't been able to get the beta template to accept all our widgets and rss feeds, so until compatability issues are completed expect Lifefilter to look pretty much like this)

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